A vibrant update to Keralan entertainment brand Mazhavil Manorama owned by one of the most successful publishing groups in India, the Malayala Manorama Group.
Having built a strong relationship with the team in India for over 10 years Ian was delighted when, as their audience grew and developed, they approached him again to rebrand their entertainment channel.
Mazhavil means rainbow and with Kerala being famous for its backwaters we filled the iconic M with a riot of swirling coloured objects bursting through the logo that both reflect the vibrancy and energy of the channel and of Kerela itself.
Using the brand marque to create dynamic patterns created an easily identifiable and flexible brand element that could be used across any communication tools.
Creative Director: Ian Wormleighton | Design Director: Amy Johnson | Animators: Jim Greenslade, Teak Tse | Music: Make This Noise | Agency: Red Bee Creative