A fresh update for Croatian broadcast brand, Doma.
The channel had a schedule that had evolved since its launch to include global programmes and high-quality formats that centred on top suspense and climactic dramas, alongside big entertainment shows. With an ambition to reconnect with a young urban audience, and make them proud to watch the updated content, the brand promise had to embody how the programme schedule had evolved.
'Drama through DOMA.' allows viewers to visualize drama through a transparent DOMA logo and get their dramatic fix by being drawn into the thrill of a roller coaster or being chased through dark streets - they literally get their 'Drama through DOMA.’ The logo becomes the window to a world of great content and an OSP with a young bold aesthetic lures the viewer further into the channel.
Creative Director: Ian Wormleighton | Design: Amy Johnson | Agency: Red Bee Creative