Corporate branding for the Egyptian media sector.
Egyptian Media group was created with the aim to develop the media sector in Egypt and provide the quality and expertise required to regain Egypt’s leadership in the regional market.
Primarily a B2B brand it required a marque that would easily adapt across all media.
Joining the E and M created a logotype that is distinctive in the market, referenced the cultural heritage of the country and started a brand the local team would take on to develop across all platforms and apply across a wide range of merchandise.
Creative Director: Ian Wormleighton | Agency: Red Bee Creative