A brand refresh for a West London based yoga studio, Yoga West.
Suffering from a tired ten-year-old website, little brand awareness and a struggle to execute visual cohesion across the social feeds that they were increasingly using to engage with their members, Yoga West wanted to better reflect their offering with a more aspirational brand look.
Refreshing the logo marque.
The existing lotus flower logo was refreshed whilst adding modern and ownable twists such as a fresher palette, free to use Google fonts Raleway and Raleway dots
Working closely with the studio owner the website, marketing materials, studio signage, e-newsletters and social content have all been transformed.
