Working with the Association of British Climbing Walls to develop a series of assets to help walls re-open safely after the COVID pandemic shut down.
Coronavirus caused the complete closure of all UK climbing walls and a loss of confidence from the public regarding re-entering non-essential public places such as walls and gyms. Those countries where walls re-opened experienced a significant drop in attendance – down by 50% or more of where they were before lockdown. A campaign was needed to clarify the COVID safety measures required by climbers and reassure people that walls are safe and following procedures.
A series of safety posters, social media assets and a short animation, to be shared both on social media and at the entrance to climbing walls, were created. Acting as a sister campaign to the BMC/ABC Safety Posters these bold and immediate posters adopt the same style to create a cohesive and consistent message.
Animation brings the advice to life
Screens at entrances showed our short film as climbers enter walls.
An Olympian builds support.
To help much needed financial support for climbing walls it was a pleasure to work with the ABC on a very quick turnaround job ( a morning! ) to get a ‘charity T-shirt’ designed and on sale. Shauna Coxsey, the most successful competition climber in the UK, and competitor in the first Olympics for climbing in Tokyo 2021, liked the result and shared the work on her social media helping drive sales.
