A bright brand for a Fin-tech start up, Bofin.
In the words of the entrepreneurs behind the FinTech start up, “Bofin [is] a new community platform to solve the problems traditional banks can’t fix”.
Amy worked closely with the key stakeholders who, quite rightly, were very passionate about their product and brand and were keen that the new brand reflected the aspiration of the platform, being both uncomplicated and bold.
Ensuring the client was part of logo and design workshops throughout the process, was key to a successful outcome that everyone was happy with.
Design Director: Amy Johnson | Animator: Giulia Barbera | Logo refinement: Daalton Maag | Agency: Red Bee Creative