A bold and energetic visual identity to celebrate Women in Sport for the BBC.
Ahead of the 2019 Fifa Women’s World Cup the BBC launched the empowering campaign, “Change the Game”.
The ambition was for a campaign that could be built and run over the year to celebrate these incredible women and a great calendar of sporting events.
Working with BBC Creative, Amy helped conceive the bold and energetic visual identity. The campaign focuses on the skills, athleticism, and personalities of the world’s top female players and athletes. The static applications, such as 48sheet OOH, captures the energy of each female through distorting and stretching the typography, while the motion design does this in a fun and flexible way following the direction of the action.
Design Direction: Amy Johnson | Production: Louise Braham | Agency: BBC Creative