A stylish brand for London’s leading provider of on-demand yoga and mindfulness programmes for companies and individuals, Yoga At.
Yoga At's private clients include high-powered business people, professional footballers, high-pressured city financiers, lawyers and executives so the resulting brand needed to strike the right balance between crisp cleanness and luxury.
As a sister brand to the West London studio, Yoga West, it made sense to create both a word marque and palette that worked in harmony with the established brand, to build on the brand equity.
Triangles and threes feature heavily in yogic principles, so for the marque's design an equilateral triangle forms the basis, which also represents the upper case A of the name, dividing this into threes with the Y shape.
