An award-winning brand font and bold, type led look for crime genre brand 13th Street.
Driven by the idea of anticipation, the brief was to significantly enhance the brand’s social presence with digital first assets; be disruptive and challenge viewers, engaging a younger target audience.
Taking inspiration from the brand’s core values a set of platform-agnostic, and instantly-recognisable visual signatures, act as the foundation of a brand’s identity.
Creating a new font.
The brand already used the font Nudista, and the client was keen to keep doing so. To allow typography to play a more active role, in digital and social assets, it needed to work harder and be more own able and so Amy started slicing and removing a 13th of each letter with the logo shape.
This was not done only for visual cut-through, but significantly the ‘scar’ allowed programme titles to lock into the logo, maximising attribution between content and brand at all touch points. The end result was the creation of a unique cut ‘Nudista Scar’ and a collection of awards. .
The brand really came to life when it was handed to NBC Universal's in-house team to have fun with it and bring it to life across all touch-points.
Design Director | Amy Johnson Animators | Martin Shannon, Javi Marti, Q & NBC Universal team Agency | Red Bee Creative