Launching a human centric brand for a data company.
Illuminatis needed to rebrand in recognition of their mission to be the most human data analytics company in the healthcare world. At Scout, they are fuelled by data but driven by people and the new name is representative of this newly defined strategy.
Alongside the website a fully adaptable credentials deck was created where complex information is broken down into simple, digestible and engaging graphics.
Creating ownable assets
With many different areas of expertise and research 22 bespoke icons help identify those activities across both the web and credentials.
Merchandise, social media and a new office design, incorporating wall vinyls and bespoke illustrations, brings the brand to life for the new Scout team, not forgetting the team dog!
Strategy | Campfire Collective