Taking a growing retail business to the next level.
Real Ale was a thriving business selling craft beers and natural wines through its boutique retail stores and supply to M&S of exclusive own label beers. The only catch was that it didn’t really sell real ale any more…
Real Ale needed a new name, brand positioning and updated look to help drive its offering and ambitious growth plans.
We worked closely with the core team, as well as Campfire Collective, to help them make this move.
With a new name and defined communication strategy, we developed a bright modern brand taking forward the bold pink and black they had become known for since 2005 but encapsulating it in a distinctive marque and brand assets that work across all platforms and gives the flexibility needed as the company expands into new areas of the universe of drinks.
“Right from the start we knew that we were dealing with an experienced and talented team, which has completely shone all the way through the process. The project philosophy was clearly laid out and explained to us; key milestones were always met; our decisions and thinking were challenged with experience and solutions; and ultimately we finished the project with a brilliant result!
The great thing about this relationship is that it’s not just a single piece of work Twin Associates are now key partners for Real Drinks and we look forward to working with them both now and in to the future.
You’ve been amazing – thanks all.”
Zeph King, Managing Director
