A hard hitting campaign to fight youth violence in London.
Youth violence and anti-social behaviour is sadly on the rise across London. We’re proud to have conceived The Lost Hours campaign with Barking and Dagenham Council to tackle the issue head on with their local community.
Our hard-hitting campaign marque signals the lost hours between 3 - 7pm, where school-aged children are engaging in activities their parents are unaware of.
Central to the campaign is an ask of parents to take more responsibility in knowing where their kids are and what they are up to, before it’s too late. Running across posters, bus sides, social media and a short film directed by Nathan Miller.
Our initial designs (above) used language to help get over the message, but in a culturally diverse area of London, where English may not be the first language, it quickly became clear images needed to lead the message.
‘Twin Associates worked with us on our Lost Hours campaign, which is a project aimed at parents with the objective to reduce youth violence in Barking and Dagenham. Twin Associates were the outstanding candidates in a tendering process as they took our creative brief to a new level and completely thought outside of the box. Throughout our time working with them, Amy and Ian went over and beyond to make sure we had everything we needed for the campaign and also used their knowledge to help us with a short film that was created. I would like to thank them for all their time and work and would highly recommend them to anyone in the future.’
Sam Hodges | Senior Communications and Campaigns Officer | Policy and Participation
‘‘ a lot of young people are scared..’’
A short film directed by Nathan Miller interviewing those impacted by the devastation of knife crime.