Creating an integrated brand experience for Germany's public international broadcaster Deutsche Welle.

Deutsche Welle or DW is Germany's public international broadcaster with a service that is available in 30 languages.
Following a new corporate design DW needed to integrate its News offerings (TV, online and mobile) in order to create an integrated brand experience across all of their output.

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Creating a common visual language

Working closely with the internal DW team we produced titles, stings, studio backgrounds and a full infographics system with a solution that is modern, clear and timeless. Capitalising on the bold colours and distinctive typography from the corporate design DW now has a system of infographics that speak a common visual language across all media.

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Creative Director: Ian Wormleighton | Design Director: Natalie Kaaserer | Animators: David Farquharson, Andy Lawrence, Mark Hardman | Production: Alex Rofailia | Set Design: Billionpoints

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