Helping BBC Three, the digital youth channel, find visual consistency.
After launching in 2016, as a digital only content offering, BBC Three was suffering from an identity crisis. Many still didn’t recognise the ‘Tricon’ that had been the icon for the brand since heading online only and the promotional kit needed a more robust set of guidelines.
![BBCThree_Logo_Stacked_[1920x1080].16.gif](https://images.squarespace-cdn.com/content/v1/6001a2bcb373037c2d7dbc21/1612426841795-FCUXZTFRDL45IKG43X7O/BBCThree_Logo_Stacked_%5B1920x1080%5D.16.gif){kind=logo}
A new word marque.
Born from the ‘Tricon’ a new typographical marque was created clearly identifying the channel as being called ‘Three’. An animation between the two elements makes an immediate visual connection and allows them to work together in promotions.
Amy worked with BBC Creative and BBC Three Marketing to create a set of consistent promotional assets for the brand across the multitude of platforms on which audiences were engaging with Three’s bold, youth content.
Agency | BBC Ceative