Eye catching and informative safety posters for a joint initiative between The British Mountaineering Council and The Association of British Climbing Walls.
The organisations promote the professionalism, health and growth of climbing in the UK. The posters needed to be displayed in climbing walls and centres, from small school walls to huge commercial climbing gyms, to act as simple reminders of ‘Good Practice’ rather than educational pieces in their own right.
Making them stand out.
We needed to ensure that the posters were clear and concise in their messaging and that they encourage positive behavioural change. It was important that the design was such that they could not get “lost in amongst the noise” of other posters and information so adopting a bright red as the main colour ensures that not only do these stand out, but they are also on-brand for both BMC and ABC.
