Brand strategy is the process of developing and creating your brand values. What you stand for, and how you present yourself in your communications so that you convey a clear, consistent message, know your tone of voice and know how to differentiate yourself from rivals.

The process could include elements such as naming your company or even renaming it if it has changed course or has a name that hasn't worked.

You’ll come away with a rousing manifesto and a tangible and comprehensive document that will help guide your people and your business forward.